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Unity’s AI beta could transform how games are made
Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...
Unity's new AI tool will remove the need for coding in game development entirely, claims CEO Matthew Bromberg.
Just a couple weeks after Google seemingly spooked game company investors with its AI-powered "world model" Project Genie, ...
Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts.
The 60-year-old BNP chairman was sworn in as Bangladesh’s Prime Minister for the first time on Tuesday after his party won 209 out of 297 seats in the 13th Parliamentary polls held on2 ...
As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...
An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be ...
Despite developers being increasingly skeptical of generative AI, “AI-driven authoring is our second major area of focus for 2026,” Unity CEO Matthew Bromberg said in earnings remarks reported on by ...
Who is getting disintermediated when AI enters the gaming race? And where does a shake-up in the C-suite leave a new value ...
Q4 2025 Earnings Call February 11, 2026 8:30 AM ESTCompany ParticipantsAlex Giaimo - Head of Investor RelationsMatthew Bromberg ...
One of the most visible advancements lies in non-player character (NPC) behaviour. Traditional AI in games operates within ...
Google DeepMind’s Genie 3 marks a shift in artificial intelligence (AI) toward always-on systems that generate and sustain ...
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