In 2025, we bid farewell to the best part of MTV. And no, we do not mean endless hours of Ridiculousness. We mean the very reason why the network had its name in the first place and why we fell in ...

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

You’d be forgiven for confusing the new video game “Dispatch” with a TV show. In fact, its creators hope you do. “We want people to look at this and think it’s a premium animated television show,” ...

To join the CNBC Technology Executive Council, go to cnbccouncils.com/tec The use of AI tools in creative industries including gaming is raising new possibilities ...

Ritwik is a passionate gamer who has a soft spot for JRPGs. He's been writing about all things gaming for six years and counting. No matter how great a title's gameplay may be, there's always the ...

DeepMind, Google’s AI research lab, announced the release of Genie 3, a new AI system capable of generating interactive virtual environments in real-time—and bringing us one step closer to the ...