Discover the creative process behind designing the letter D with a glowing Christmas theme. The video explores techniques for making festive letter art while inviting viewers to suggest which letter ...

Third Person Shooters Reported Arc Raiders budget of $75 million is "not too far off," says Embark head: "We can live for a long time" MMO Games Steam is giving some players refunds for Ashes of ...

Battlefield 6 fans have accused EA of selling an AI-generated image after spotting a sticker of what looks like an M4A1 with two barrels in the in-game store. Following a similar generative AI ...

TL;DR: Major tech companies are integrating generative AI to streamline game development, but challenges persist. Ubisoft, Microsoft, and EA use AI tools to boost workflows, yet developers face ...

Health is happiness. Your health is your wealth. Healthy choices, happy life. You hear all these phrases and words related to health and most people just think they are catchy taglines, but I can’t ...

Content creators specializing in The Sims 4 content are leaving EA's Creator Network in protest after EA confirmed it is to be acquired by an investor group composed of Saudi Arabia's Public ...

Electronic Arts (EA) management has been urging employees over the past year to use a AI for a wide range of tasks that include coding, concept art, and more. This is according to current EA staff ...

Cam Jones is helping amplify pioneers in sports as a game designer at EA Games. The EA SPORTS Madden NFL Black History Month program was established in 2021 to honor the legacy and excellence of ...

EA's been on a rollercoaster for a while now, with serious highs and rough lows. On the one hand, you've got Dragon Age: The Veilguard and EA FC's struggles, plus the middling responses to recent Sims ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

TL;DR: Electronic Arts is aggressively integrating AI, including its generative chatbot ReefGPT, to automate game development and reduce costs. However, experimental AI tools cause coding errors and ...