Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

Two of the top shows on Netflix are celebrating their fourth seasons on the streamer in February. Season 4 of the romantic drama Bridgerton premiered in January, but the remaining episodes are ...

Netflix has a fantastic library of Korean TV shows, making expanding one’s horizons into international television a seamless experience. And K-dramas encompass all sorts of formats: from soapy ...