After two years of major pivots and accelerated digital transformations, brands are taking a close look at the way they handle customer data. There's no question that the insights companies draw from ...

I usually prefer writing my own logic in Excel, so I was hesitant to start using the Formula by Example tool. But when it turned my manual patterns into a perfectly structured formula, it became the ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

The National Institutes of Health failed to protect brain scans that an international group of fringe researchers used to argue for the intellectual superiority of white people. Credit...Ben Denzer ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Biology is mind-bogglingly complex. Even simple biological systems are made up of a huge number of components that interact with one another in complicated ways. Furthermore, systems vary in both ...

Many popular apps collect far more personal data than they need to work. These 20 apps quietly gather your photos, location, contacts, and more—and you probably have at least one of them installed ...