One example involved a system built by a summer intern for his own project work. The tool geolocates devices within a drawing set and links them to a digital twin of the facility. Instead of searching ...

The brands winning in high-consideration DTC are not outspending competitors on ads. They are out-trusting them on product pages.

Retail media's future depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects how customers actually shop.

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...