Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

Principal Architect Sandeep Patil’s landmark research charts a new course for cloud-native data warehousing — from serverless MPP engines and lakehouse convergence to AI-powered query optimization and ...

Earnings call Oracle posted over 20% organic revenue and non-GAAP EPS growth in USD for Q3 FY26, the first time in more than 15 years. AI infrastructure and multi-cloud database segments grew triple ...

Enterprises seeking to make good on the promise of agentic AI will need a platform for building, wrangling, and monitoring AI agents in purposeful workflows. In this quickly evolving space, myriad ...

Audit data across 10 industries shows access failures, weak evidence, and low utility make some sites easy for AI systems to bypass.

Sources allege the Defense Department experimented with Microsoft’s version of OpenAI technology before the ChatGPT-maker ...

Microsoft customers worldwide can now discover and deploy LAKEiQ through Microsoft Marketplace, accessing trusted solutions that accelerate innovation and business transformation with unified ...

Threat actors are operationalizing AI to scale and sustain malicious activity, accelerating tradecraft and increasing risk for defenders, as illustrated by recent activity from North Korean groups ...

The United States must build its own domestic battery supply chain to support the AI data center boom and reduce reliance on Chinese energy storage technologies. Data centers are being ...