The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

As marketers enter 2026, the landscape continues to shift at a breakneck pace. Technology is fragmenting the ways consumers engage with brands, while generative AI and new devices are reshaping what a ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Microsoft is experimenting with a free, ad-supported version of Xbox Cloud Gaming, a major shift from its current ...