Instacart struck gold, turning back the clock in a successful campaign promoting prices from yesteryear on goods. Fittingly, ...

As marketers enter 2026, the landscape continues to shift at a breakneck pace. Technology is fragmenting the ways consumers ...

If you ask an individual, `Do you trust people or ads more?`, the answer would be obvious. 83% of Gen Z, 80% of Millennials and even 67% of Gen X have said they trust influencers` recommendations.

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

The ad took 100 employees and 70,000 AI-generated clips to put together what people called “garbage” and “sloppy.” Whether ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV ...

During the cost-of-living crisis, our assumption going into the research was that people would be motivated by frankly any ...

Bret Werner at MikeWorldWide, offers insights into what opportunities brands that aren't advertising during the Super Bowl can utilize to still engage with the event.

Supermarkets, understandably, want assurances that they will not be left to deal with families humiliated at the till because their vouchers don't work ...