Users will be able to choose from Alexa styles like Brief, Chill or Sweet, Amazon says.

The styles are the latest wrinkle Amazon has added to Alexa Plus, which the company unveiled this month. Alexa Plus is an AI voice assistant designed to help with a variety of tasks, such as answering ...

Amazon is letting Alexa+ users customize how the voice assistant communicates, choosing between Brief, Chill, and Sweet personality styles.

It’s inspiring to see how they use the opportunities in the Cambridge program. We’re equally grateful to the educators, ...

Amazon wants Alexa+ to adjust to people's moods and preferences. It is starting with three personalities for the AI assistant, with more to be added later.