Taylor Sansano has over a decade of experience writing in a variety of industries, from healthcare to education to B2B. With a background in journalism, Taylor has a passion for research and ...

Belle Wong is a freelance writer specializing in small business, personal finance, banking, and tech/SAAS. She spends her spare moments testing out the latest productivity apps and plotting her latest ...

Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%? Over the last six years, I have tested a range of headings and summaries. The tests were carried out in 14 ...

Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with ...