AI start-up Perplexity has reportedly decided to halt its advertising efforts. Unlike its competitors, who are embracing ad-based models, Perplexity is worried about the possible impact on users’ ...

AI start-up Perplexity has abandoned advertising over fears that it will erode user trust, despite rivals pushing ahead with introducing ads as they seek strategies to make money from the technology.

AI search startup Perplexity is officially abandoning ads. Find out why the $18 billion company is prioritizing user trust and subscriptions over ad revenue.

While Perplexity’s ads were labelled as sponsored and had no effect on the chatbot’s response, an executive said that “the challenge with ads is that a user would just start doubting everything… which ...

Perplexity’s AI search lead faded as Google and OpenAI added similar answer tools; founded in 2022, it remained a niche ...

When OpenAI zigged, Perplexity zagged. The post Look Out, OpenAI: Perplexity Admits AI Adverts Were a Mistake, Is Now Getting Rid of Them appeared first on Futurism.

The company quietly phased out sponsored content late last year, ending an experiment that began in 2024 when labeled promotions occasionally appeared beneath chatbot responses. On ...

Learn how Perplexity AI helps students and teachers with research. Covers academic focus mode, Deep Research, Spaces, citation accuracy, pricing, and classroom tips.