As hotel loyalty programmes evolve from transactional reward schemes into personalised, lifestyle-integrated ecosystems, we ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized promotions into a single strategy. This allows teams to use incentives ...

Apart from being a highly recommended store for DIYers, Home Depot is a go-to retailer for contractors, remodelers, maintenance crews, and other professionals. Home Depot tries to ensure customer ...

Nearly two years after announcing its acquisition of Hawaiian Airlines, Alaska Airlines has released its much-anticipated plan for incorporating HawaiianMiles into its rewards program. But beyond ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, ...

On paper, airline loyalty programs look simple. Sign up for free, earn miles when you fly, and eventually trade those miles for a "free" trip. In reality, they are carefully designed systems that ...

Photo Credit: The lobby of a modern hotel in Shanghai under the Orange brand of hotel group H World. H World Major chains tout hundreds of millions of members, but a new Skift metric reveals wild ...

Caesars Palace $10 registration bonus, 100% deposit-match credits up to $1,000, and 2,500 reward points with a $25 wager SLPENNLAUNCH Earn discount bets, and tie into the Caesars Entertainment rewards ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and access to V.I.P. areas. For under 10,000 points, Chase Sapphire Reserve ...