What do you get if you cross a mobile phone camera with a marketing campaign? An unstoppable direct response mechanism, of course. Mobile devices are an essential part of everyday life. British ...

Almost all medications given in the hospital soon must bear a supermarket-style bar code that health workers will match to patients to help ensure they get the right dose of the right drug at the ...

After years of being decked out in monochromatic stripes, the bar code is going color. The bar code has already undergone some changes. Though the standard, striped variety is still ubiquitous on ...

The Food and Drug Administration, after a year of deliberation (see story), issued a final ruling yesterday that requires pharmaceutical companies to apply bar codes to thousands of prescription and ...

Tomorrow marks the 35th anniversary of the first time a laser scanner was used to “read” a bar code, according to Motorola Inc. The company has a few of the pertinent facts from that day, including ...

Bar codes are traded all over the world among companies and the codes are not a conclusive way to determine a product’s country of origin. Bar code prefixes are assigned based on the location of the ...

They look like pixelated puzzles, or maybe a printing error. But the indecipherable ink squares hold the promise of a new form of mobile information delivery that ...

LAWRENCEVILLE, N.J. - Wal-Mart Stores last week was scheduled to launch the largest test to date to determine whether produce items can be bar-coded and scanned at the POS. Loblaw Cos., Toronto, is ...

George Joseph Laurer, who revolutionized check-out lines across the world by creating the universal bar code, died earlier this month at his home in Wendell. He was 94. Laurer helped create the ...