Making healthier choices is hard. But it’s also something that AI is uniquely positioned to solve, write Sam Altman and ...

Negative reinforcement has a bad reputation. Here’s what it really means, and why it can be surprisingly helpful.

Here's a sobering statistic for physicians and other health professionals. Clinical care is estimated to account for only 20% of health outcomes, whereas health behaviors and social determinants of ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Este articulo también está disponible en español. In 1968, Stanford Research Institute scientists Elmer Robinson and R.C. Robbins produced a landmark study for the trade association American Petroleum ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Many people are wondering: ‘Is it actually possible to change our behavior as a partner?’ The short answer is yes. However, changing your behavior takes more than just realizing your trauma. Whether ...