Between dazzling ice, sky-blue–yellow–green gradients, and bodies wrapped like ultra-tech cosplayers, the Games have built a universe suspended somewhere between West Side Story and K-Pop. Now the ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

The visual identity of a brand is made up of the many individual visual elements within that brand. When looking to incorporate the Experience Drexel campaign into any of your materials, it's integral ...

For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald McDonald. But just two years ago, if you ...

In today’s hospitality landscape, culinary excellence alone is no longer the sole differentiator. As restaurant groups expand across cities and audiences, ...

A graphic identity, or visual identity, is the brand message communicated by a company's logo, design schemes, characters and other visual symbols used in internal and external messages. A consistent, ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...