YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...

YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.

Add Yahoo as a preferred source to see more of our stories on Google. Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said ...

YouTube is reportedly testing the return of its Direct Messaging feature with a small group of users. The feature could allow ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

A long-awaited feature will soon start rolling out on YouTube for creators. YouTube has announced that it has been testing a new feature called "Test & Compare," the company's name for what is ...