In December, the artificial intelligence company Anthropic unveiled its newest tool, Interviewer, used in its initial ...

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide ...

As AI technology advances, so, too, should expectations for how it can be used to enhance a company’s results.

Most of us feel like we’re drowning in data. And yet, in the world of generative AI, a looming data shortage is keeping some researchers up at night. GenAI is unquestionably a technology whose ...

AI agents are a risky business. Even when stuck inside the chatbox window, LLMs will make mistakes and behave badly. Once they have tools that they can use to interact with the ou ...

Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude? LLM optimization is taking ...

Industrial automation users don't need vendor-locked AI chatbots. They need systems that feed structured data to whatever LLM ...

One of the most energetic conversations around AI has been what I’ll call “AI hype meets AI reality.” Tools such as Semush One and its Enterprise AIO tool came onto the market and offered something we ...

How to assess an LLM’s ability to understand and process legal language accurately, including how to measure its effectiveness in drafting documents, and conducting legal research How to asses an ...