Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...

Social media companies know the power of reinforcement and do their best to deliver this to you to keep you hooked. However, there are things you can do to counter-control these attempts to keep you ...

Breaking up has always been hard. But in the digital age, consciously uncoupling has never been more difficult. So, what are the rules of engagement for blocking someone after you've called it quits?

People often blame social media algorithms that prioritize extreme content for increasing political polarization, but this effect has been difficult to prove. Only the platform owners have access to ...

As social media companies looked to include more advertising, they began curating our feeds without us actively looking for content. They adopted recommender systems — now called "the algorithm" — ...

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals, ...