You're not failing at behavior change because you're weak. You're navigating invisible reinforcement patterns. Here's how to shift the balance.

As leaders, coaches, consultants, and change agents, we spend a lot of time at work convincing others to see things our way: We explain the rationale. We share the research. We articulate the vision ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

The Harry Potter audiobooks helped Katy Milkman make a foundational discovery about exercise behavior. A Harvard graduate student at the time, she was struggling to work out. Once a varsity tennis ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

A staggering 129 million Americans have at least one major chronic disease—and 90% of our $4.1 trillion in annual health care spending goes toward treating these physical and mental-health conditions.