As an entrepreneur, it's vital that you create specific objectives as part of your business plan. Establishing objectives helps drive your company toward continuous success, and remains a benchmark ...

Objectives set forth what you want to accomplish as you launch your new product. The best objectives meet the SMART test: They are specific, measurable, achievable, relevant to what you're doing and ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...