As a C-suite executive, I’ve participated in numerous strategic planning sessions—some good, some, frankly, not so much. Now, as a consultant and an Executive MBA professor, I am often asked to help ...
A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...
In 25 years of experience as a senior executive, I've seen many leaders struggle to develop an effective and comprehensive strategy. Whether it’s because of short-term pressures, fear of risk, denial ...
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