“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...

Fingers play lightly through your hair. The tantalizing and delicate smell of sweet orange. A soft brush traces across the ears. The prolonged ring of a singing bowl. The skin prickles with each new ...

As infection rates and deaths rise globally, so too does the general anxiety around our current global health crisis. For ASMR creatives and enthusiasts, that’s where these coronavirus-roleplay videos ...

At Toronto’s most unusual new spa — of sorts — you can enjoy an hour of having your hair, face and back touched gently with various implements, from wooden forks to rubbery bongos, for $139. For $50 ...

Crinkling paper, smoothing sand, slime: it’s all pretty standard in your typical ASMR video. If you are having trouble relaxing, ASMR videos are here to the rescue. If you’re not familiar with ASMR, ...

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...

People come to these videos to feel peaceful and good. It makes sense that they would then take turns to sweetly compliment each other YouTube comments are frequently not very nice (or, to use another ...