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This post is the second in a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the internet. So the search of yesteryear is ...

The moment a system stops explaining and starts commanding, it becomes a bureaucrat. Corporate history is littered with bureaucrats no one invited, but no one can remove them.

Researchers hope that soon web technology will get to the point where, as you drive into town, an application spots a space in a nearby car park, calculates how long and what route to get there, and ...