Consulting firms provide professional services to businesses. There is a lot of competition among consulting firms to secure and maintain clients, and many factors that lead a client to select one ...

Brainstorming is the generation of ideas in a spontaneous manner that encourages creative thoughts and problem solving strategies. SWOT analysis is a framework that identifies the most important ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...

1. Too much navel-gazing. The first trap of SWOT is that it focuses all the attention on yourself from the get-go. Assessing your own strengths and weaknesses can easily degenerate into a laundry list ...