Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and ...

Managers use different forecast methods to inform and support their decisions. A small business owner can use sales forecasts to determine if he should hire new employees, while the chief executive of ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. We share the “why” and “how” behind our use of an online discussion board as a ...

This is a preview. Log in through your library . Abstract Assessment of community knowledge and practices relative to a given health problem is a critical but often neglected first step in the ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

The graduate certificate in qualitative research methods in Western Michigan University's College of Education and Human Development prepares you with skills in qualitative inquiry design and analysis ...

This overview of qualitative evidence synthesis will provide an introduction to the key methods for searching for, appraising and synthesizing qualitative evidence. This course provides a quick ...