Shake Shack announced an immersive out-of-home (OOH) campaign in New York City promoting its limited-time White Truffle Menu, according to details shared with Marketing Dive. For the effort, consumers ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

Of all the pandemic-inspired business adoptions, perhaps none is as reviled as the QR-code menus. And yet, it persists. Early in the pandemic, restaurants ditched physical menus and instead revived a ...

From the upcoming generation of “iPad kids” glued to their screens to the ubiquitous but unpopular QR code menu (paywall), critics claim that a proliferation of technology is depriving people of human ...