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Paramount to feature live ads during top UFC sports events
Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, 2026, during the UFC matchup between Pimblett and Gaethje.
LOS ANGELES, CALIFORNIA (Reuters) -Paramount Skydance said it will make incremental programming investments of more than $1.5 billion next year to grow its streaming video business and revitalize its ...
Paramount abruptly shut down a TV network without alerting anyone, replacing it with a new broadcast channel.
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