New AI capabilities help marketers and sellers identify new growth opportunities within existing accounts while new industry onboarding accelerators increase time-to-value LAS VEGAS, Sept. 11, 2024 ...

(RTTNews) - Oracle Corp. (ORCL) announced Tuesday a series of new innovations within its customer data platform (CDP) to help marketers simplify the delivery of personalized marketing programs that ...

Oracle today at its OpenWorld user conference in Las Vegas introduced 15 baseline artificial intelligence (AI) models that it added to its Oracle Unity customer data platform (CDP). Part of Oracle ...

Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new features aim to improve the platform’s ability to unify customer data and enable quick ...

Oracle wants to help marketers bridge the gap between the known and unknown. The company integrated the BlueKai data management platform (DMP) and ID graph with its customer data platform (CDP), it ...

Oracle CX Unity is pre-integrated with Oracle Customer Experience (CX) Cloud to enable intelligence to be applied across every customer touchpoint. Oracle CX Cloud is an integrated set of applications ...

Oracle has upgraded its Oracle Service offering to help service agents get a full view of their customers and easily target them for marketing campaigns. As part of this, Oracle Service will embed ...

It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle. The customer data platform (CDP) industry had quite a week this week, with ...