There’s something about October that feels quietly transformative. The air shifts, the pace of the year slows, and a collective urge to start fresh begins to stir. Social media calls it the “second ...

As fall weather sets in, TikTokkers have declared that the month of October is more of a reset than January, claiming that it is the optimal month for a “glow up” or major transformation. They call ...

What if you decided to make transformations in your life before the new year? A TikTok trend known as “October Theory” may help you give you a little extra push — rather like a New Year’s resolution, ...

If there’s one thing TikTok loves, it’s a theory. First there was the “invisible string theory,” then the “orange peel theory.” This month it’s the “October theory.” The start of October signals the ...

October screams fall leaves, pumpkin patches, and scary movies. And while plenty of people use the month to start preparing holiday wish lists and Thanksgiving to-dos, a growing chorus of influencers ...

When I returned to my job last week from my annual three-week vacation, I stopped in the breakroom for coffee. To my surprise, my colleagues’ conversations didn’t center on the election, as they had ...

This October, some TikTok users have more than Halloween costumes on their mind. According to a viral concept called “October theory,” this month is the perfect time to engage in self-reflection and ...

This is one social media trend that really could change your life Do you have a hard time sticking to your New Year’s resolutions? The problem may be the season, not you. Well, October Theory is here ...

October is traditionally the time to break out the cozy sweaters and consume as many pumpkin-spice drinks as possible. Instead, people are now using it to reset their goals. Dubbed “October Theory,” ...