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How to nail motion design on a multi-brand campaign
Brands rarely operate alone anymore. Campaigns, platforms, events and partnerships increasingly require multiple brands, sub-brands or business units to show up together. Sometimes it’s a parent brand ...
Morgan Williams has been a professional animator for almost 30 years and an animation educator for almost a decade. He has deep experience creating 2d character animation for commercial applications ...
Motion is nothing new in the way that brands behave and has become fundamental to the way many communicate, engage, and stay recognizable. Yet despite this, many brands still treat motion as an add-on ...
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