Great messaging: You know it when you see it. It’s compelling, has a point of view and is inextricably linked with a specific brand, product or service. Your company’s messaging should convey your ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics resonate with target audiences.

Aging voicemail systems, increasing interest in IP telephony, and a surge in the mobile workforce are driving companies to consider unified messaging — a technology that has long fallen short of ...

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an “inner circle” core of family, friends, colleagues, and most ...