Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

A team of computer science students has embedded subliminal audio signals into music, allowing them to secretly seize control of devices that respond to voice commands. In a New York Times report ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Joel Weinberger : The first experiment actually was inspired by our President George W. You might recall in the last presidential campaign there was some controversy over whether there was a ...