Talon commences a hostile takeover of Overwatch 2 in a massive marketing stunt; here's what this could mean for the hero ...

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

TRNDY Social is a next-generation endorsement agency that fuses celebrity talent, linear TV, streaming, social, and ...

The most qualified marketing candidates already know how to spot a bad ad. They scroll past headlines that don’t resonate, ...

After the Aug. 8, 2023, wildfires on Maui, the Valley Isle has seen a severe drop in visitors. A new marketing campaign is anticipated to help revive the tourism industry. Beachgoers dot the shoreline ...

Carnival Australia has announced the launch of its latest creative campaign called "Play Away on Carnival", which encourages Australians to unplug, unwind and find their fun. The advertisements, which ...

Chicago, that toddlin’ town with the big shoulders, is ready to rebrand itself through a new slogan and marketing campaign aimed at driving tourists, businesses and even locals to explore the second ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. What if GivingTuesday campaigns could raise ...

‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...