The Elks' "Cherished Memories" float travels along Orange Grove Boulevard in Pasadena during the 2025 Rose Parade. The upcoming parade features a community-made float that stirred some controversy.

Artistic Entertainment Services plays a role in more than a dozen of the most recent Rose Parade floats. Workers on the San Diego Zoo Wildlife Alliance Rose Parade float at the Rosemont Pavillion in ...

When three majestic bald eagles soar 30-feet over Colorado Boulevard in the 137th Rose Parade on New Year’s Day, organizers hope they not only wow the crowd, but also begin to unify a fractured nation ...

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today. The annual Pasadena Rose Parade took ...

Float builders for San Francisco Chinatown's annual Chinese New Year Parade have designed and constructed 16 elaborate floats ...

It’s a fun fact you won’t see on TV, but that Pasadena locals know all about. To complete the 5.5 mile Rose Parade route, all of the massive floats must find a creative solution to make it under the ...