CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’re all familiar with loyalty points and rewards, and most ...

Consumer advocates say store loyalty reward programs may come with a hidden cost: your personal data.

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

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