RaceTrac is partnering with Capillary Technologies, an artificial intelligence (AI)-powered loyalty solutionscompany, to ...

Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Loyalty programs remain deeply embedded in how travelers plan, book and experience travel, but a new 3-part research series from Phocuswright shows that heavy participation does not necessarily ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

New research looks into how travelers use loyalty programs—and how they get the most out of them.

From airline miles to tech gadgets, loyalty programs reward consumers for sticking to a brand. In programs that have fixed starting and ending dates, consumers earn rewards by making a certain number ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

With e-commerce becoming increasingly competitive, companies need to enhance their marketing messages across all channels to stand out from the crowd. One way to achieve higher cross-channel ...