United expands MileagePlus perks, boosts credit card path to status.

Gap Inc. has launched Encore, a rebranded loyalty program that will draw on the company’s file of nearly 40 million active ...

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes ...

Feb 19 (Reuters) - United Airlines is revamping its frequent-flyer loyalty program to further reward travelers who carry a ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

To deepen engagement in its brands and further ties to pop culture, the retailer is offering "meaningful moments" ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

United Airlines is overhauling its MileagePlus loyalty program to reward customers who have the carrier's credit card over those without it.

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...