There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and defend upper-funnel spend. Let’s state a fact: Google Ads in 2025 runs on ...

One of the most profitable Google Ads targeting tactics is retargeting: showing ads to people who are already familiar with your business. But if you still think that “retargeting” means a Display ...

Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving advertisers visibility into how much of their spend is going to each channel. Why we care. This toggle ...

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. The full list of features is below, as Google posted on its site.