Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Gen Alpha, those born between 2013 and 2025, is the largest generation globally, representing 24 per cent of the population. While most of Gen Alpha is still in primary school, they already have ...

Pope Leo XIV may sit in one of the oldest seats of power on earth, but that doesn’t mean he’s a Luddite—outright resistant to new technology. After all, the 70-year-old is known to play Wordle every ...

Generation Alpha is becoming one of retail’s most influential audiences long before they have independent spending power.

A futurist says Australia will become increasingly influenced by generation alpha and their interest in everything Asian.

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Children and teenagers are facing challenges to create their “own shared sense of generational culture” in a world dominated by social media, delegates at the MRS Generation A-Z conference heard.