Problem/solution commercials work, IF they’re structured properly. They won’t work if the problem doesn’t seem real. The order in which we build our spot is important. Remember, you’re speaking to an ...

If you avoid problems, you’re not working in a creative mindset. If you seek solutions, you’re not working in a creative mindset. This problem-solution paradox is another contradiction I’ve discovered ...

Business case documents and project plans can be used to identify and propose solutions for a variety of business problems. The difference is that while a business case document presents a number of ...

Uncertainties over the many diverse problems of our times have been lasting for a prolonged period. It should be no surprise that, whatever our circumstances, our inner mental world is changing along ...