Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.
James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...
Innovation is the hottest word in health care. Yet in a sprawling $3 trillion sector, the positive consequences of innovation are realized only if what one entity learns spreads from the innovator to ...
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