Discover how sample size neglect impacts statistical conclusions and learn to avoid this cognitive bias studied by renowned experts like Tversky and Kahneman.
verybody has a favorite color and season—preferences that seem innate, always defying reason. Auditors are no different when it comes to haphazard sampling, a process in which—ideally—they choose ...
The way people make decisions often seems irrational. One explanation for this behavior is that they seek evidence that confirms what they already believe, a phenomenon called 'confirmation bias'. But ...
Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...
As part of our #TakeASample Science Club, Science Friday asked its Twitter audience a few simple survey questions, and they answered by the thousands. But do the data mean anything?
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