Business today primarily happens in a digital environment, leaving people hungry for authentic, in-person experiences. Event marketers have the unique opportunity to capitalize on this appetite for ...

In this special episode, Skift’s events experts discuss the shortcomings and standouts when it comes to conference organizing, event programming, and speaker support. In this special bonus episode of ...

New data reveals event-led growth strategies give marketers a competitive advantage in driving revenue, boosting brand visibility and increasing customer loyalty ELG is a key strategy for ...

The Sound of Music Live and, to a lesser extent, Bonnie & Clyde are examples of how TV networks are using special programming to combat the DVR. But in the era of "hate watching on social media," was ...

Your team wants to build sustainability into your events or event spaces, but you have a major concern: “I want to… but where is the budget for it?” First, sustainability doesn’t have to cost a lot!