Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...

“NAVIK Concept Test totally automates the market research process to make it simple and fast — yet it's highly sophisticated and customizable to unique business needs,” said Dr. Anil Kaul, CEO of ...

TORONTO--(BUSINESS WIRE)--Aleen Inc. (CSE: ALEN-U), a digital wellness company, announced that it begins an early concept testing for smart wellness analytics, following the initiative outlined in its ...

Recently, I wrote about the power of the CPO-CTO partnership. I then covered how CTOs and their teams can leverage networked testing best practices. Today, I go deeper into one of the four tenets of ...

UK-based Signoi has enhanced its 'AIBODS' AI-powered persona simulation platform with the addition of Concept Test Mode. This allows clients to quantitatively test product concepts, messaging, and ...

ORLANDO, Fla.--(BUSINESS WIRE)--Laser Photonics Corporation (LPC) (NASDAQ: LASE), a leading global industrial developer of laser systems for cleaning and other material processing applications, and ...