Color surrounds us every day, yet many of us rely on only a handful of words to describe it. We say, “I like a soft blue” or “maybe a darker pink,” but without the right terms, it can be tricky to ...

For how many years now have we heard the request from brand owners for a more colorful image in a printed product? We live in a world of color, and I would argue that just about everyone prefers a ...

The field of colour science encompasses the rigorous measurement, reproduction, and perception of colour, integrating principles from physics, psychology, and engineering. Central to this discipline ...