Forbes contributors publish independent expert analyses and insights. I build, study, and write about products and ideas that move people. Here’s the problem: Until now, the explosion of methods for ...

UI and UX design have changed dramatically over the past two decades. What began as static webpages with minimal interaction ...

Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

It’s a common sight: office walls covered in sticky notes with labels like “frugal Fran” and “adventurous Adam.” In the past 10 years, there’s been a flurry of interest in this type of empathetic user ...

Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. My first job out of college took good care of me and was ...

Acquisition, engagement, retention, optimal outcomes, and advocacy: This is the ideal patient lifecycle. It sounds straightforward enough, but this cycle often collapses in the wake of common ...

Changing behavior is hard. We see it everyday — New Year’s resolutions fall through, gym memberships remain unused, and well-intentioned plans to eat less, or save more, never come to fruition. There ...

Tech leader acquires NYC-based UX strategy and design company Behavior Design and pharma & life sciences Cloud Solution firm Cabeus NEW YORK & LONDON & MUMBAI, India–July 17, 2019–Orion Business ...