Discover four key economic concepts: scarcity, supply and demand, costs and benefits, and incentives. Learn how they affect consumer choices and financial decisions.

Discover the Austrian School of Economics, where economists use philosophical approaches and thought experiments to solve complex market issues.

I was recently asked to run a session on the basic principles of economics for a group of university students. Get Full Access for Ksh299/Week. Fact‑first reporting that puts you at the heart of the ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. When it comes to concepts from economics useful to startup founders ...