AppsFlyer's Edik Mitelman and Adam Smart spoke on stage at PGC London 2026. They discussed discovering users' spending habits outside of games, and the legality of doing so. AppsFlyer representatives ...
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App measurement in a privacy-first world: How AppsFlyer helps teams understand app performance
Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon, AppsFlyer is one of the leading marketing attribution platforms that ...
As developers decide which platform is best for their latest masterpiece we are increasingly seeing that perhaps it isn’t about which platform players game on but, instead, how many places they can ...
AppsFlyer has rolled out a series of new products steeped in agentic artificial intelligence (AI) to increase its market value and appeal to potential buyers ahead of a possible sale to investment ...
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.
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